Current:Home > NewsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -AssetTrainer
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-18 02:13:35
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (6337)
Related
- Tree trimmer dead after getting caught in wood chipper at Florida town hall
- In 'Season: A letter to the future,' scrapbooking is your doomsday prep
- Virginia Norwood, a pioneer in satellite land imaging, dies at age 96
- Social media platforms face pressure to stop online drug dealers who target kids
- Trump invites nearly all federal workers to quit now, get paid through September
- The West Wing’s Aaron Sorkin Shares He Suffered Stroke
- Shop the 10 Best Hydrating Body Butters for All Skin Types & Budgets
- Tom Brady Shares Cryptic Quote About False Friends After Gisele Bündchen's Revealing Interview
- The Grammy nominee you need to hear: Esperanza Spalding
- The Real Reason Teresa Giudice Didn't Invite Melissa Gorga's Family to Her Wedding
Ranking
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- Every Bombshell Moment of Netflix's Waco: American Apocalypse
- A new AI-powered TikTok filter is sparking concern
- Bruce Willis and Demi Moore's Daughter Tallulah Willis Weighs in on Nepo Baby Debate
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- U.K. giving Ukraine long-range cruise missiles ahead of counteroffensive against Russia's invasion
- This Navy vet helped discover a new, super-heavy element
- Why Jax Taylor Wasn’t Surprised By Tom Sandoval’s Affair With Raquel Leviss
Recommendation
Federal hiring is about to get the Trump treatment
Gotta wear 'em all: How Gucci ended up in Pokémon GO
Transcript: National Economic Council director Lael Brainard on Face the Nation, May 14, 2023
Pope Francis calls on Italy to boost birth rates as Europe weathers a demographic winter
Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
The Real Reason Teresa Giudice Didn't Invite Melissa Gorga's Family to Her Wedding
Sephora 24-Hour Flash Sale: 50% Off Urban Decay, Dr. Brandt, Lancôme, and More
NPR's most anticipated video games of 2023